JUUL – manufactured by JUUL Labs – is the popular USB-shaped smoking device that has recently captivated the e-cigarette market. Its sleek, concealable shape and array of fruity flavors make it the favored choice for both adult and teen smokers.
Contrary to JUUL Labs’ claims that JUULing is a safer alternative to smoking cigarettes, recent studies have found that JUUL and other e-cigarettes actually expose users to a number of dangerous health risks commonly associated with cigarettes.
Researchers have also found links to risks not commonly associated with traditional cigarettes, such as e-cigarette users’ higher likelihood of developing bronchiolitis obliterans (more commonly referred to as “popcorn lung“). While research into JUUL is still in its early stages, experts are already warning personal injury law firms to be prepared for a massive increase in e-cigarette lawsuits.
With the continued rise in JUUL’s popularity, paralleled by continued research illustrating JUUL’s health risks, JUUL lawsuits are beginning to be filed on behalf of JUUL smokers nationwide. There is at least one JUUL lawsuit filed in a number of state courts by state attorneys, as well as individual JUUL lawsuits filed by private practices.
E-cigarettes have become extremely popular in recent years, with e-cigarette use increasing 10-fold between 2011 and 2016. JUUL currently holds more than 75% of shares in the e-cigarette market – a major market that is expected to be worth $86.43 billion by 2025 – making it by far the most popular e-cigarette available to consumers, with company futures expected to reach $43+ billion.
JUUL was popularized within the last decade primarily due to the company’s aggressive online social media marketing campaign, which advertised its product as a “safer alternative” for individuals trying to quit smoking traditional cigarettes. The general public, especially youth and young adults, responded positively to e-cigarette marketing efforts, especially the deceitful tactics used by JUUL.
Since the introduction of their marketing campaigns, JUUL and other e-cigarette manufacturers have faced heavy scrutiny for these marketingtactics, with accusations that the companies were deliberately targeting youth in an effort to create an entirely new generation of smokers.
There is now an “epidemic” of JUUL and e-cigarette youth smokers, which has raised concerns of communities, states, and even federal agencies. Shocking reports have shown a continual rise in the number of youth JUUL and e-cigarette smokers that has led the federal government to label youth vaping as a “nationwide epidemic”.
There are a number of factors that can be attributed to JUUL’s ability to break through the flooded e-cigarette market and establish itself as the leading brand for e-cigarettes, but one of the largest contributing factors is JUUL successful campaign advertising JUUL as a healthy alternative to smoking cigarettes.
Through their advertising campaign, JUUL swayed public opinion to believe that JUUL is a safer alternative to traditional cigarettes and an effective way to quit smoking. But, according to a study published in the American Journal of Physiology, the chemical flavorings and additives in e-cigarettes can potentially cause more damage to the lungs than the damage caused by traditional cigarettes.
The FDA has stepped in to correct this claim, telling JUUL that there is no evidence to substantiate that JUUL is a safer alternative to cigarettes. The FDA warned that, by making these claims, JUUL is a direct violation of federal law. JUUL has been asked to provide evidence to prove these claims.
Get the Compensation You Deserve
If you or your family are battling a nicotine addiction or a lung disease that is related to JUUL or another e-cigarette product, you could be entitled to financial restitution for lost wages, unpaid medical bills, pain and suffering, and loss of quality of life. Because of the complexity involved in determining if you have a case against JUUL or another e-cigarette product, it’s important you contact one of our JUUL attorneys today.